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January 11, 2016

With a New Year InSight

2016-market-research
2015 was a great year for our work in consumer insight.

We consolidated our relationship with Added Value further, producing ethnography videos for a multi-market project for Boots, which Deputy MD for UK Nina Rahmatallah referred to as “the most kick-ass insight videos ever” (and yes you can ask her yourself). We also helped produce a talkshow-style interview with CMO for EE Pippa Dunn (watch the interview here), in true Dave Letterman brick-laden warehouse style.

We were also fortunate enough to work very closely with Added Value on their prototype Growth Garage workshop, which saw them develop “2 months of work in 2 days”. We filmed the entire event and turned around the edit in a day-and-a-half – “amazingly responsive and capturing the energy of the event” said Added Value’s CMO Paul McGowan about our work, as he headed in to his debrief meeting with the client’s Global Head of Insight armed with a new promotional film barely 48hrs after the event.

The breadth of work that we collaborated on with AV in 2015 was amazing, and that’s what we love about the relationship – we can work on anything from short-form user-generated content videos, to multi-market ethno films, all the way up to broadcast standard interviews with leading industry marketeers. It’s a relationship built on trust and excellence from both parties – and that’s why it works.

We also welcomed a new partner in Q3 – Optimisa Research. Whilst a smaller agency than Added Value, they still boast a portfolio of Goliath clients that we could get our teeth stuck into. It’s been great developing this relationship, as working with smaller boutique agencies has offered a welcome counter-balance to the workflow and operation of larger WPP agencies, and we have sometimes found that projects can benefit from the more nimble and agile production process afforded by smaller boutique agencies.

Q4 saw our collaboration with Optimisa switch up a notch, with a large ethnography film project for The Co-operative bank on bringing a typology segmentation to life; 3 UK cities, 14 interviews, 2 weeks to turnaround, 1 happy Co-Op client. We also worked on two projects for the BBC and BBC World Service, and it was nice to return to a familiar client after helping produce the BBC co-creation workshop for Added Value a few years ago.

It wasn’t all hard graft, we were also asked by Optimisa to make them a video trailer for their Christmas party! You know you have a good relationship with someone when they ask you to do their party invites!

So that was 2015 in a nutshell, and we’re hitting the ground running in 2016…

And we’ve got you in our sights!

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