Here at Digital Snowball, we have helped quite a few businesses launch new websites or re-launch existing ones. Using our experience, we’ve come up with some basic tips for website designs.
People are very impatient when browsing the Internet. If they don’t find what they are looking for right away, they will most likely move on to the next thing. According to Jakob Nielsen, a usability guru, the first 10 seconds of each visit are crucial.
It is within these 10 seconds that most people decide whether they will stay or leave your website. Those that do stay after those initial 10 seconds are still likely to leave within the next 20 seconds of their visit. It is only those that stay after the first 30 seconds that are likely to spend two minutes or more on your website.
So what can you do to make sure that they stay just a little bit longer?
First of all, make sure that your design is consistent, captivating, and not cluttered. For example, if have too many bright colors on one page, it becomes harder to navigate because there are too many different things being thrown at you. It gets confusing, and most people will quickly label your website as not containing anything important.
You also want to be careful of asking people to register before giving them access to the site, as most are fearful of spam. Very few people actually want to register for something before looking through it thoroughly, so don’t force it on people. Let them look through your site and choose for themselves whether or not they want to register.
An intro video is also a risky thing to choose. Again, most people are impatient, and will leave within 10 seconds if you don’t give them what they are looking for. So forcing your readers to watch an intro video before getting to the actual content will put many people off. If you decide that having an intro video is absolutely crucial, make sure that the “skip intro” button is easily accessible.
And lastly, the single most important thing you need to focus on is good content. Getting people to your site is only the first step. Keeping them there can only be done by providing something that interests them.
Your visitors will form an opinion of you very quickly. Too much meaningless content will make people think that you don’t really have much to offer. So be precise, and get your content looked at by a third party.
If you want a good website, start by figuring out how you want others to see your business and work from there. Your web designers will help you create a design that best communicates that.
You only have 10 seconds – use them wisely.
Related services: Web Design London