July 30, 2015

Video Marketing Is Much More Than Just A Gimmick


In a world of dwindling attention spans… what was I on about again? Right, video marketing. How we receive information, and perhaps more importantly, how we absorb information is evolving. This is more than apparent when you see these facts.

  • YouTube is the worlds second largest search engine
  • A third of all online activity is spent watching videos
  • 80% of visitors will watch a video, while only 20% will read your content in its entirety

The aim of any sort of marketing is to engage your target audience. Without a connection we won’t be able to convey the all important message. The best way to do this is to make it relevant.

Maybe one day online marketing will be so targeted it becomes completely personal. While we are waiting for the leap forward that sees interactive adverts starting, ‘Hey Matt, how are the kids doing?’, we have to use the data and facts at hand.

Sales Benefits of Video Marketing

Thankfully for us this is easily understood. There’s a multitude of data showing the best way to engage your audience in bite size chunks is by video. Why am I writing a blog then? Simple, I’m not very pretty. Plus the written word is still an effective tool and good for SEO.

Despite the fact they show my job is less relevant than ever, the sales benefits are too big to be ignored.

  • 75% of viewers visit the marketers website after viewing a video
  • 12% of viewers purchase the specific product featured in the video
  • A well made video increases the understanding of your product or message by 74%

Very Impressive, But Why?

One of the main reasons video is so successful is because it gives the company the opportunity to connect on a sensory level. Telling a story or providing facts using moving images and sound can create an emotional connection far more easily than other forms of advertising.

It also increases the scope of your potential audience. Video sharing is a huge part of social media, so make it entertaining and their whole friends list will see it.

  • Over 500 years worth of YouTube videos watched daily on Facebook
  • Online video accounts for 50% of all mobile traffic
  • 30-second mobile video ads have an 88.3% completion rate

These are just some of the reasons why more and more companies are turning to video production to get their product or message out there.

So Why Isn’t Every Small Business Producing Videos?

More and more are, but the reason many don’t is usually down to perception. Many people discount it immediately as they think it’s too expensive. Have you had a quote lately? Video production is now more affordable than ever. Using a professional can ensure you get your message across in the best way to engage your target audience.

More people than ever are using it successfully. The last few years has seen an increase of 11% in the number of senior executives incorporating video into their marketing plan. The figure was already at 70%, which makes any increase even more impressive.

If any of your competitors are already using online videos then they are already one step ahead. So the question is, ‘How long can you afford to ignore it?’.

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