With so many estate agents in London, competition is fierce. The client needed a property management platform that tied in with their administrative systems, allowing users to search for properties, and for those properties to feed into major sites like findaproperty.com and rightmove.co.uk.
Through heavy consultation with Concept Spaces, we decided to adopt industry level property management software, and designed and customised a website to go around it.
Due to the competitive nature of the industry, we have spent a lot of time with the client in singling out specific areas to concentrate business development on. Through these discussions we created an organic search engine optimisation strategy, along with a crucial pay-per-click campaign on Google Adwords.