Market Research - Digital Snowball

Why Being Creative Matters in Consumer Insight

We might as well cut to the chase, because you all know it already; being creative matters in the world of marketing. And the world of consumer insight is no different.

I spent 4 years working for a WPP insight … Read More

11 Jan '16

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With a New Year InSight

2015 was a great year for our work in consumer insight.

We consolidated our relationship with Added Value further, producing ethnography videos for a multi-market project for Boots, which Deputy MD for UK Nina Rahmatallah referred to as “the most kick-ass … Read More