06 Apr '16

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5 Tips on Drone Video Editing

We’ve just wrapped up a six-week project for Time Out London, helping produce two films for their Seen Before Sunrise campaign for Nescafe Azeera Coffee to Go.

The main feature is a beautifully crafted aerial cinematography piece; combining iconic London … Read More

Why Being Creative Matters in Consumer Insight

We might as well cut to the chase, because you all know it already; being creative matters in the world of marketing. And the world of consumer insight is no different.

I spent 4 years working for a WPP insight … Read More

11 Jan '16

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With a New Year InSight

2015 was a great year for our work in consumer insight.

We consolidated our relationship with Added Value further, producing ethnography videos for a multi-market project for Boots, which Deputy MD for UK Nina Rahmatallah referred to as “the most kick-ass … Read More

05 Dec '15

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Why Engagement is God… Almost

We already know video is one of the best ways to engage your audience. We know YouTube is the world’s second largest search engine, and that a third of all online activity is spent watching videos. We get it. Video … Read More

10 Nov '15

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Do I Really Need Professional Web Design?

With several DIY website building tools available, this question is more relevant than ever. You have probably noticed at least one poorly laid out site, or been annoyed by constant spelling mistakes and bad English.

You have probably also viewed … Read More

30 Jul '15

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Video Marketing Is Much More Than Just A Gimmick

In a world of dwindling attention spans… what was I on about again? Right, video marketing. How we receive information, and perhaps more importantly, how we absorb information is evolving. This is more than apparent when you see these facts.

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SEO’s Need to Knows: The 4 Ps that’ll keep your SEO on track.

The Facts

  • Negative Fact: Search Engine Optimisation (SEO) is inevitably a long and costly process.
  • Positive Fact: SEO has the potential to be the single most cost-effective way to reach your customers.

Like in most things … Read More

How to get a Google AdWords Campaign right: The #1 Instruction that you Need to Know!!

Only #1 Instruction

Without adequate knowledge, Google AdWords campaigns can be immensely difficult to get right and profit from consistently. And yet (luckily for me) when writing this post I only feel like I need to give you one, simple piece … Read More

An Inside View: 3 Key Benefits of joining a Small Business!!

What does my Diary Post give you??

What encouraged me to write a diary post of my time so far at Digital Snowball (DS)? Hopefully it was not entirely self-obsession and to stop this from turning into a long ramble … Read More

Dunk In The Dark Vs Oscars Selfie: Why Oreo is the King of Social Media Marketing!!

Oreo Vs Samsung

Oreo and Samsung are both pioneers of Social Media Marketing!

Oreo’s Super Bowl campaign, “You can still Dunk in the Dark” was credited for introducing Real-Time advertising[1] whilst the “Oscars Selfie” did the small task of becoming the most … Read More